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</style></head><body class="a" style="margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#FFFFFF;"><div role="article" aria-roledescription="email" aria-label="email_name" lang="en" style="font-size:1rem"><div style="display:none;max-height:0px;overflow:hidden;"> Read to the end for some real good 'Project Hail Mary' fanart  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div><table role="none" width="100%" border="0" cellspacing="0" align="center" cellpadding="0" class="gg"><tr><td align="center" valign="top"><table role="none" width="670" border="0" cellspacing="0" cellpadding="0" class="aa" style="width:670px;table-layout:fixed;"><tr><td class="bodyWrapper" align="center" valign="top" style="padding:10px 5px 10px 5px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="border-width:0px 0px 0px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#FFFFFF;" class="c"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr id="header"><td style="padding:15px 15px 0px 15px;"><div style="padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="f" align="right" valign="top"><p> July 24, 2026 | <a data-read-online-tooltip="true" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpe1McpL1EdNErS546cDbqU2fLeVqUw2XXojGcFLyJlQoM_o1I88SF5JWvXDE_4U53TKhQSde2EJLLh93C-ccfV_-z7r8M33DmZurQa_WfXPILV16ITptyLyHzU2EG5GIWgqaK7okUz1LYlsr8H7RhoZmVs7KRgqs-Bwcyn9pz9KZHc5ZmSFnOlSbTnnvtehki_4BLZNDsM-SYZXRV4s9AfnL2bp9wrIEWof2qh5dJB8BlSoJFd5Sb-hSqHGdje0qYl4xroJ9PEcevuT_mkHIvnqBIooLh_AbFxE_OZyhUBUCoWsX_8VhXdLmOV_7Ycd41Yx5pdYipj_LBY7iIxAcCPU5fQSqqm2jodSZyBhTQC87HD48346NDk38XhrsfNVqtndko3R1nZ6Httl7HQJ_pYBQKFrFwFiJalyJPr1hz-n9h40FoiKDxoljcdE1Nc-Wd4EyE5QZF8I-77CrgPgXZ4q56lQs43PPVjGsxU66oUL1bezTzflsE2Qk0-BX7kO09N82J9k6_82geq6ENuX2t33wSDhsEZKiA8nteWh12Xsw5tc2JWXIX1c5fW2GziGDN3yjOV5HAO7BGLZghMMk6bVH38oTLYIQ1ngbwHOC5rxNo6qhFSIWNWPvLeOIpQ5g_JcpjmcgaTcIQx7JTYGuAsrBdXKuHRqGK7b9DxEfNkbY_cIoR7lQpQ02Bhp-whemNY0Qtora41-ehqxa_ONpWRU6g0ZsELxnPEyjuogqOIJPWnmR-9mrvVyhgwos0-xXnFeH-T5q1k4yM_tCeA5WpjE/4sl/qJQuPPUCRhG0zm0Ifq5nHQ/h0/h001.bCMGRqLdRBjX7c5jZyp3JHyfvCgCnNlDX-ruY-bmaJQ">Read online</a></p></td></tr><tr><td class="dd" align="center" valign="top" style="width:100%;text-align:center;"><table role="none" border="0" cellspacing="0" cellpadding="0" align="center" style="margin:16px auto 16px; padding: 0;"><tbody><tr><td style="width:630px;padding: 0px 0px 0px 0px;text-align:center;"><a href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpe1McpL1EdNErS546cDbqU3Bz1lwl2bFXWoXIMZtOyT_Tr_V4gZDMmk4bfHr3q38SVJfWgrPi-VKZXD1A_HXYZcXioAGP5YvC3BRr7hq2fyQv7imUZPB2tf0D-UY1meDbdNRX5bppwuzug3MCfu9bR01RH--7ENAZIwQZbpqPAhbPYRMFe-6H7jBsg9AGlDwupPDMbqPGlkkFAhATILlXEnioyJRYwmuxGm1jRHVZre-bOg2FmJrowVWTfe1izk_IMZzCeMgJilZ0XRB1RLXhIk5AZ6I8s4ONzMQaUVR_ktOFuTU7XX0amdv-HBMlC3ZcwD83owN1QQIuU-hdadRJhuHv_vbfrYOCJepOOEH30xAXxfAORDvk1E_u0hFs6s66f34xlWqD8o3ln5j0BGh_3Ie1iAFYj5fwqlsJGVk9XMqx6ZDs2m0tY7MQecftgBuv6BZJz5Oh1wwHvZW0vg5ofSo9Cb1StjP-n7nmP-bQRNG4M9uI-Uq6Q_c1t6s9mpOJWaq4dzuWNazemb9afWnnp3DySnmuR-jSmdSEnBzWeOWy0TnlkavMkXphtkT4flvlpdyznRsqcK0hwzjgX2LHNIRG_TChRjoKVxNkQddjcdlvhmWGcMhODQxK8RW6qCTOsyGoeCQLptxLNgR4f4wzYa0PPJHAHQpXXInFgY02n-e2ECFthI9XCVbrI5L88ZAtVdqQtvtz0zhdelsXOCtfCo5O7V1HIvdEHY6zRnCVBrLF456MOhxZYPRCSZgl8Z6dPNZW_YUiHpsYLlNi-nvdj_UoMWPDP8gCPAfggYl-H9Y/4sl/qJQuPPUCRhG0zm0Ifq5nHQ/h1/h001.wvoNpehLx-BVX0XmXdBQTY1zaRaEuE7718-1iAIPF8s"><img alt="" width="630" height="auto" border="0" style="width:100%;height:auto;border:0;display:block;outline:none;text-decoration:none;margin:0 auto;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d49319be-952a-4f29-b334-884641ab2416/unnamed.jpg?t=1705939867"/></a></td></tr></tbody></table></td></tr><tr><td class="dd" align="center" valign="top" style="padding:15px 0;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top"><h1 style="text-align:left;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-weight:Bold;font-size:32px;color:#2A2A2A;padding:2px 0;line-height:38px;"> How to go viral in 2026, as told by Jimothy </h1><p style="text-align:left;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:20px;color:#3E3E3E;padding:5px 0;line-height:24px;"> Read to the end for some real good 'Project Hail Mary' fanart </p></td></tr></table></td></tr><tr><td align="center" valign="top" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td aling="center" valign="middle" class="mob-stack"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left" class="mob-stack" style="width:100%;"><tr><td align="left" valign="middle" style="padding: 5px 0px 5px 0px;"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left"><tr><td align="center" valign="middle"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/be1ed480-eefa-4e3a-b625-3179dbb1f07e/thumb_IMG_0037.jpg" width="40" alt="" style="display:block;max-width:40px;border-radius:50%;position:relative;border:4px solid rgba(0,0,0,0) !important;left:-4px;box-sizing:content-box;z-index:10;" border="0"/></td><td width="5" style="width:5px;"> </td><td align="left" valign="middle" class="g" style="position:relative;left:8px;width:100%;"><p style="padding:0px;color:#2D2D2D;"><a href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpe1McpL1EdNErS546cDbqU1t9AGvEV-FlpnfCGPiBybueSstchR94kX2YW-I1sgRBm8zg2xPuDcwJB-Bpw5rWBV-LGZl2YwofYKkQry8dkX8ntcefQ0xetMmq07jouu4ifrHRvVCEhzvW1mNeKzwb_3I67bPWOpKav6_IjPPO5FP3AC0i1-dwaBL3CXDE4Zcf5KlKVku8vBmPJKDnDBMl6wbefRxqOF3ujzkYkLwulxdI7ldWwk__ZiBw4z3hvvl7Jp-QPBnadYS9TYwJHyLBfkyhi4x1w0af6OX4vcJEhtB6gw0Hk0mOw26x8Y8n7wrQYwdKgCtYAPWl5ghAG-2mnzPgm4cmHGS1zH5e8G5e1lxNepgkyXbDHT7XB-hKryjNsuj_iS8RqRy3_2diWd5L7J-pDdp98f_fZhRedd4iO4roVRtXKcj3PF4S8NJwjd0sAgMVkPWJ27sUG8jP7rd-jr2YmW73ZBAu9uJQPhELe7qk1tpRWpxZ8vtHP2fasD3dcV_u00bF89Y4wKmUwRHf4f-JCzSRJ1OR7OqYwUj0GSpLCWvnYVWWhjOMiZctptVF0iq0hNr_Udm6FjKxMNATWzxcVcDJr4UsZCfEgkayRO4hYNVdq87-aZyTx6uklrUC9PUaT8kT1EryjydW4_GSp_rlH77cRUk7YLbCgbz0jvx2zzabbH-WUJr2YDXgOOe2EAsRZNgI2YvNM4-7drkBOWR2oqNscx9xt4il89PguOUuhIB8e14YGCeiZ4TibeuQsc1TGBJfNU4Lqbs3vmaWT-4ByHdMFWRRg0w4ywWALBHbEZglDSriDghI_e9MHH5qg/4sl/qJQuPPUCRhG0zm0Ifq5nHQ/h2/h001.GMW01iu-Cixn02NyzdaBGWBJm6Y9tbKtew68hOD5ZGA" target="_blank" style="color:#2D2D2D !important;text-decoration:underline !important;font-style: normal !important;">Adam Bumas</a></p></td></tr></table></td></tr></table></td></tr></table></td></tr><tr><td style="line-height:0;"><div data-open-tracking="true"> <img src="https://elink835.www.garbageday.email/ss/o/u001.Wjmgl1pn0khzpYTO2sYlew/4sl/qJQuPPUCRhG0zm0Ifq5nHQ/ho.gif" alt="" width="1" height="1" border="0" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;"/> </div></td></tr></table></div></td></tr><tr id="content-blocks"><td class="email-card-body" align="center" valign="top" style="padding-bottom:15px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80,width=1920,height=3840/uploads/asset/file/fe570610-45bf-4d3c-8cfa-bdc8e862ec40/Screenshot_2026-07-24_at_1.24.59_PM.png?t=1784913926" alt="" height="auto" width="630" style="display:block;width:100%;" border="0"/></td></tr><tr><td align="center" valign="top" class="t" style="width:630px; padding: 4px 0px 4px 0px;"><p>(Look at him go.)</p></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> It’s only been a week and a half since Jimothy, the adorable raccoon presumably with short spine syndrome, went from local Seattle curiosity to internet phenomenon to the apex of all culture. It’s been a wild ride, and one that’s given us a unique opportunity to track how Having Fun Online spreads across social media and beyond in 2026. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Even though we are talking about an extremely round raccoon, there’s an important story buried in here. One of the weirder, but nevertheless important questions right now is who — or what platform or what political party — is in the driver’s seat of culture? The right wing wants you to think they are. Elon Musk wants you to think X is, as I <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpe1McpL1EdNErS546cDbqU3D9-cecEGnylTcHOeQhuUocC7SOVFvxEeH5_zuh-Ml0zw4A6Ar87v9NkRDxaiym4Qe2gfPfIVapG3tXOYaBmSfLRU5fwP--RLfTioq2adt8Q8-xCAYaMYa6jzaXdpeGgN3_RRKgMxp79qYxNzT70yTuDLLobAltxq4EOJOD4w3sRRGLpN2TXaOcIFs3_g_-jTm_PXn5h3JokO2JY-2Wm7Ag3RlvEuENXP9qoh4FjzQKUsYTmZeT-IVn5w6OKslukcaS-nwe_xdxZ728_sxCr6Go0uZR2lcczt46Rc22sIuRVC_ZBx5UOLeg1cThxKMQHhMsu954RQNfliIuPeSciX09F_qILuIERGEeJABquD4DhRTMTSmeHBHZ2m1j1xbuf7Qwm2MExFnOM24zczs7BHdxBfb7Q_ql1VUavgi4s0uZPG47WAB0J5H3Y6ky3VPfv23Scc4D7whd-Mp-Y1CpUwJucki-sFKu5uibUcDkOISDVAvrTHNZsd6R1yPPpBuC5ctZ4207vcnCNbA1JO6IHsVT9g4rMp9hD4n5IWlKKIpc0PNpMFpmVn4lQLy9VjKdMfR2qkjLExX_vcQcYgJ1q4M7IHUBSGfrBkHD2bj0xYrp4-dTZIjDwJfES6iLJdp9SwzZMU7qQlsn5FThoiTEYg1sxBdDYriwfp9wXXpO8Onjhh1BRnmxcIf6oeqUh1042jUXRkCKj6S58kjvN-VWBvYHLa_Qd5JZRAkhjlWVv-U01CiwltkiTuMp9WlcIVmd9L0mNEQAhXwYYdXyrC78PN1/4sl/qJQuPPUCRhG0zm0Ifq5nHQ/h3/h001.zwc_a0YU7yDsAQdWG3SQje4fEBwnaGBd3MU2A7C6oEk" target="_blank" rel="noopener noreferrer nofollow"><span>wrote last week</span></a>. The media and Hollywood wants you to think they still have a some role to play in all of this. And all the recent fretting over whether the band Geese or the streamer Clavicular has actual irl fans all lives downstream of this. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> The social platforms we all use every day haven’t changed much in the last 15 years, aside form the introduction of TikTok and the relegated status of Facebook. But the way we use them has changed. Long gone are the days of the simple viral story, where one unit of content — a post, a video, an image — was enough to go viral the same way everywhere. Now, cultural moments like Jimothy come remixed on arrival, filtered through the incentives and idiosyncrasies of whatever platform you use to consume the news, whatever the word “news” means these days. Which is why Jimothy makes for such an interesting case study. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> This is the definitive story of how a little raccoon dominated our feeds in the span of just five days. And just to spoil that story a bit, I can say that, no, Musk and his Everything App did not really play much of a role. </p></td></tr><tr><td align="center" valign="top"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" style="background-color:#FFFFFF !important;color:#2D2D2D !important;padding-bottom:calc(15px * 2);padding-left:15px;padding-right:15px;padding-top:calc(15px * 2);"><tbody class="email-paywall-break-body" style="background-color:#FFFFFF !important;color:#2D2D2D !important;display:table;width:100%;"><tr><td align="center" valign="top"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/cc1a45b3-0b3e-458a-b560-de940fc053f2/thumb_GD-ServerIcon.png" alt="Garbage Day" height="auto" width=56 style="height:auto;max-width:56px;padding:12px 0px;" border="0"/></td></tr><tr><td class="dd" align="center" valign="top" style="color:#2D2D2D 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